A lot has changed in a very short amount of time! We combine the science of website conversion with the art of fundraising. We help fundraisers improve their online results by improving three donation funnels: desktop, tablet and mobile. We work with your team to improve the conversion rate of each of these funnels through a variety of strategies and tactics. We work with your existing tools such as Google Analytics, Raiser's Edge, iMIS and Frontstream, as well as other popular non-profit technologies.
Philip
Our team is led by Philip King, an MBA and Harvard graduate who is an expert in the field of online fundraising. Philip was President & CEO of Artez.com for almost a decade, and the VP of Mobile Fundraising for the Cornerstone Group of Companies. For more about Philip or to contact please visit his LinkedIn page here.
Vanessa
Vanessa King leads business development efforts, and has an extensive background in the field of online fundraising and technology systems for fundraisers. Having worked in Canada, Australia and the United States she brings a perspective on digital fundraising our clients value. Vanessa has a degree from the University of Toronto. For more on Vanessa visit her LinkedIn page here.
“Philip is a brilliant entrepreneur with an incredible values’ core. Always there with innovative solutions on time and on budget. Tremendous integrity and desire to make a real difference for his clients. I can’t recommend him highly enough.”
“Philip has an impressive track-record of leading innovative technology teams that are focused on helping fundraisers.”
“I highly recommend Philip. He has been one of the world’s leading strategic thinkers in the non-profit sector for over a decade. He’s an excellent communicator and thinking outside of the box does not intimidate him.”
Have you considered...
Mobile visitors to your fundraising websites has increase dramatically over the past 18 months
Most of your emails are now read on a mobile device
Your largest mobile donations will likely come from tablets
Smartphone donation experiences have to be lightning-fast, and designed to be completed with two thumbs
Don't assume mobile donations have to be $5 and $10...those are "text-to-give" donations, not "mobile web" donations. Mobile web donations can be as large as 5 or 10 thousand dollars.
Most teams will benefit from an A/B test of all three donation funnels: desktop, tablet and smartphone
Your website audience is already more mobile than you may realize...