Let's make 2016 the year we get a handle on mobile, in all its shapes and sizes. When we get better at mobile, we're also getting better at user-experience. We're also getting better at relationships with millenials.
Take a careful look at your Google Analytics for 2015, and see how much your audience has shifted to small screens when you compare to 2014. This means you need to adapt your content and systems to meet the needs of an increasingly mobile audience.
Those long registration and donation forms with 20+ fields to fill out? Slim them down! Have you been thinking about a mobile app? This is the year to experiment!
Here's to a healthy and prosperous 2016!