A lot has changed because of the pandemic, but a lot has stayed the same. When it comes to excellent digital fundraising we can always fix our “leaky bucket” otherwise known as our website.
The AFP session Philip will deliver focuses on the use of Google Analytics at a C-suite Fundraising level. Many fundraising teams can better leverage the power of Google Analytics to become better online marketers and fundraisers.
One of the client stories he will describe is their search for 1,000 new monthly donors, and how the team used Google Analytics to guide the strategy and keep costs-to-acquire low.
Please stay in touch as we get closer to November and we’ll post Philip’s slides here.