It's official!
Google and Facebook own 85% (and rising) share of internet advertising spend in North America. Mary Meeker's latest Internet Trends report confirms what many of us have been thinking for some time.
What does this mean for your organization? The temptation to experiment in many different online advertising spaces has never been greater. Resist the urge to do 'many things poorly' and focus your efforts on Facebook and Google.
When you feel you're getting an A+ in both Google advertising and Facebook advertising (which includes Instagram), then you can allow your team to play with some of the shiny new toys.
We hope everyone is having a nice summer (or winter for our Australian friends),
Philip & Vanessa