The news has been full of reports about what Facebook is doing wrong. From Russian hackers to slower user growth, it would seem to some that Facebook is on the decline.
However the share price does not tell the whole story. For those of us building brands online there are few tools as powerful as Facebook. Google is the clear alternative, but many find Google advertising tools more difficult to use when compared to Facebook.
When you consider that advertising within Facebook also allows reach into Instagram and Messenger, it's hard to argue that Facebook shouldn't be the first stop for online advertising and brand-building spend.